Product Planning

“What exactly should we build, and in what order?”

You know what you want to build, but it’s still in your head. You need it clear enough for AI tools or developers to build it right.

Who it’s for

You’re a good fit if you…

  • know your market and your users but haven’t built software before
  • are about to build with AI tools, hire developers, or bring in an agency
  • get quotes and estimates for your product that are worlds apart

Probably not a fit if you…

What you get

  • Conversations with you and your users or stakeholders
  • A requirements document (PRD) agreed before anyone builds
  • A roadmap to the first release, in an order that makes sense
  • A handover call with your developers once they’re on board

How it works

Two to eight weeks, from the discovery call to the finished plan.

  1. Discovery call

    Free

    We talk about your idea, who it’s for, and how far along you are.

  2. Fixed quote

    Within two working days

    A fixed price and a timeline, based on the tier and the size of the product.

  3. Working sessions and writing

    Two to eight weeks

    We work through goals, users, and requirements in a series of calls. Depending on the tier, you write and I review, or I write and you review.

  4. Sign-off and handover

    On completion

    We agree on the final version. Once your developers are on board, I walk them through it.

Tiers

Coached

From €1,800

From 2 weeks

We work out what your users need and what goes into the first release. You write the plan; I review it for gaps, explain what each choice costs to build, and answer questions in between.

PRD and roadmap

From €5,000

From 3 weeks

We work through your goals, users, and requirements together. Then I plan and write the PRD and the roadmap to the first release, with an eye on what comes after it.

Full specification

From €8,000

From 4 weeks

The PRD plus detailed user stories with acceptance criteria: every feature broken into small pieces, each with a checklist for when it’s done.

Example

Real client work. Outside the case studies, client names are left out for confidentiality.

Replacing legacy software without copying its flaws

Environmental nonprofit, UK, 2026

An environmental nonprofit that assesses hundreds of large companies and financial institutions each year was replacing the legacy software their assessment work runs on. They wanted a system that made the work simpler for everyone involved, from their own assessors to the companies being assessed, and their in-house developers were ready to build it. What they needed first was a clear definition of what the new system had to do. Over eight weeks I talked to the people who would use it and went through the existing software with them: which parts they relied on, which nobody used, and which didn’t fit how they actually work. From there we worked out how they wanted their day-to-day work supported, and I wrote the product requirements document: goals, users, and requirements grouped by area of work. Then I wrote out all 209 user stories in the team’s project tool, each with acceptance criteria and non-functional requirements such as data volumes and an audit trail of who changed what.

The requirements document was approved, and the in-house team took it from there to design and build the new system.

“It was a pleasure to work with Chris: he asked insightful questions from the start, communicated clearly and concisely, and generated a detailed product requirements document that got to the heart of what we really needed from the platform.”
Kiera Jones, Data Systems Lead, Global Canopy

Common questions

What’s a PRD?

A product requirements document: what the product should do, for whom, and why, written so AI tools or developers can build from it. It becomes the reference everyone checks when a question comes up, so decisions don’t get made twice.

Can’t I just write the requirements with AI?

You can, and in the Coached tier you will, with my help. AI is good at turning your thoughts into structure. What it rarely does is push back: ask about the user you forgot, the case nobody thought of, or whether customers will pay for what you’re planning. That’s where a second, experienced person helps.

What happens after the plan is done?

You have something your AI tools or developers can build from. I’m happy to help you set up AI tools, find developers, or stay on as ongoing support while you build. Half the planning fee counts toward ongoing support if you start within two months.

Where does your product stand?

Tell me what you’re building and what’s on your mind. In a free call we work out the next step, whether that’s working together or something you can do yourself.